When it comes to creating engaging YouTube videos, what you say is important – but more important is how you say it. To help get your message across in the most effective way possible, check out these tips from TubeKarma Reviews:
1: Take Your Time
Slow down! When speaking on camera, make sure that you don’t rush your words. Take a breath, and make sure that the other person or people in your video understand you. When creating a video about a product, try not to include too much technical language without explaining it first.
2: Use Images That Pop
Have images on hand to use during your presentation that pop. Charts and graphs are always great. You can also show photos of your product or service in action to communicate ideas more visually.
3: Explain What the Product Can Do
Don’t just ramble about your product without explaining how it works and what problems it solves for customers. People want to know that they’re getting a real value from whatever they’re buying – especially on eCommerce websites, where a sale is a big deal! So make sure you explain exactly what the customer gets for their money.
4: Show Off Your Personality
One advantage that YouTube has over traditional video platforms like television is its ability to showcase personality and product information. In other words, don’t try to be bland and boring if you don’t want to be. Instead, let your viewers get to know you as a person. That way, they’ll be more likely to trust the recommendations you make – and might even feel like they’ve made a new friend.
5: Video Isn’t Everything
Though YouTube is one of the most popular content-sharing sites globally, it’s important not to forget about other forms of social media. Your website should still have videos on it – but don’t neglect Facebook and Twitter! You can also create an online community by using Dropbox or Flickr for hosting group files and image albums. Don’t limit yourself to just one platform (unless you must for business reasons).
6: Make Yourself Available
Don’t be afraid to show your viewers that you are a real person – with real feelings. You can share some behind-the-scenes videos, or answer comments on your Facebook wall, for example. If people feel connected to you as an individual, they’re more likely to trust what you have to say about your product. It’s also good practice for handling customer service issues if any problems arise.
7: Simplify Your Message
If the point of your video is complex or requires background knowledge on the viewer’s part, make sure that you include helpful links in the description box at the end of each video so people can read up more easily. Keep it simple! No one likes watching someone stumble over their words. If you’re not sure whether or not your video is too long, trust that it probably is.
8: Don’t Forget the Details
When uploading a video to YouTube, make sure that you include good-quality lighting and sound! Remember – most people watch videos on small screens with mediocre speakers. High-powered computer speakers can help if you don’t have access to professional equipment.