If you have a website that already has decent traction and are wondering how to monetize it, then you have come to the right place. While it can seem like a daunting prospect, especially if you haven’t sold anything online before, it’s actually quite easy if you follow these four simple steps. Read on for the essential guide to turning your website into a shop in a few easy clicks.
Decide on a Product
Before you turn your website into a shop, it’s very important to actually know what you are selling. Ideally, the product that you are selling should align already with the type of website that you have. For example, if you are running a fashion blog, it doesn’t make sense to sell computers and vice versa. The trick is to leverage your already existing user base into consumers. If you do this by picking a product that they know well, then you will be sure to hit the ground running once the shop is set up.
Dropship or Sell Your Own Products
There are two methods for selling stuff online. The first is dropshipping, now worth nearly half a trillion dollars, which means that you don’t physically hold the stock yourself. Rather, when somebody picks something on your store, you then ship it to them through using a third party. This can save costs on overheads, but this means that the margins will be lower. The second option is more traditional, and simply involves you selling your own products directly. There will be more upfront costs here but the sales margins will be much higher.
Use an Online Shop Builder
To integrate the shop on your website, you will have to use an online shop builder that can easily be put on your website and facilitate transactions. There are lots of great options out there that take away the hard work and allow you to work on aesthetics and promotions. One of the most popular options around is Shopify. If you are looking for a way to get started by using this builder, this Shopify developer in liverpool can help you with your every need. It makes much more sense to do this than to build your own shop, as if anything goes wrong, then you will be able to sort out these problems far easier by contacting your service provider’s dedicated helplines.
Set Up a Payment Method
Once you have a product on your store that is ready to be sold, the next step is to find a payment method that works for you. Ideally your store should offer a variety of payment methods that will work for as many people as possible, meaning that you should accept all the different cards available, as well as PayPal and Stripe payments. Additionally, if people are able to pick up the products in person, you can add a cash on arrival option as well. By having as many different payment methods as possible, you will be able to attract as many customers as possible.